VANTA

For the 2025 Grad Showcase "VANTA," an identity was developed around a kaleidoscope concept. Eighteen hand-made texture pieces represents the eighteen graduates, layered in cyan, magenta, and yellow motifs to create the kaleidoscope. These were combined, printed, distressed, and rescanned for depth. A “V” round logomark, inspired by the kaleidoscope shape and set in Owners Bold via linocut, adds tactile character. The CMYK palette is inspired by classical print colour layering and the showcase title. Swiss design grids provide a dynamic structure for the whole identity.


Project

Grad Showcase

Team Member

Year

2025

Deliverables

  • VANTA logomark and wordmark

  • Poster designs

  • Wayfinding signage (11"x17")

  • CMYK texture set

  • Sample headshots

  • Illustrations/Patterns/Icons etc

  • Visual system (colour palette, typography)

  • Supporting assets (for social media, motion, and print, if applicable)

Software & Tools

  • PHOTOSHOP

  • INDESIGN

  • ILLUSTRATOR

  • LINOCUT

  • SCANNER (rescanned elements)

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Process work