Alexa Flikkema

The final grad showcase branding and assets were created in collaboration with Kimia Kordestani. I was responsible for designing the web banner, social media posts, the graphic toolbox, and the wayfinding posters. Together with Kimia, I co-designed the main posters, the logo, and the overall visual identity for the grad show.

The final grad showcase branding and assets were created in collaboration with Kimia Kordestani. I was responsible for designing the web banner, social media posts, the graphic toolbox, and the wayfinding posters. Together with Kimia, I co-designed the main posters, the logo, and the overall visual identity for the grad show.

SOFTWARE & TOOLS

Photoshop
InDesign
Illustrator
Linocut
Scanner

PROJECT:

GRAD SHOWCASE

TEAM MEMBER

Kimia Kordestani

CLIENT:

Fourth Year Grads

TIMELINE:

5 Weeks

YEAR:

2025

The branding and assets were created in collaboration with Kimia Kordestani. I was responsible for designing the web banner, social media posts, the graphic toolbox, and the wayfinding posters. Together with Kimia, I co-designed the main posters, the logo, and the overall visual identity for the grad show.

Problem Statement

The Bachelor of Design graduating class needed a unifying identity for their exhibition that represented the students. The challenge was to design a brand identity that felt original and flexible enough to be applied across multiple platforms, like print to digital materials and signage. Since this identity would be the face of the grad showcase, it had to capture the graduating year and their chosen theme: VANTA.

Research

What is VANTA: Vanta takes its name from Vantablack, an ultra-black coating that absorbs 99.965% of light. Just as Vantablack creates a void where light disappears, Vanta symbolizes the knowledge absorbed by the graduating class.

GOALS: The goals of this project are to create a cohesive grad showcase for the graduating class of 2025. The variables for the show include a visual identity with a logo and a toolbox that provides guidelines for the usage of visuals. The visual components include posters, promotional and web materials, wayfinding, personal ID, photography, and illustration.

VISUAL IDENTITY: The graduating class asked for a system that avoided gradients or a strictly black palette. The design style chosen was experimental and textured by blending traditional and digital media while remaining abstract. Different textures, that represented each grad, were created through ink experimentations, these texture where then cut into abstract shapes and layered to create three kaleidoscope patterns.

Process work

The final identity is a system that uses abstraction to represent the grads.

The visuals are experimental and textural by combining hand-made textures with digital layering, the design produced a unique CMYK colour palette kaleidoscope pattern that can be applied to both print and digital media.

The final identity is a system that uses abstraction to represent the grads.

The visuals are experimental and textural by combining hand-made textures with digital layering, the design produced a unique CMYK colour palette kaleidoscope pattern that can be applied to both print and digital media.

The final identity is a system that uses abstraction to represent the grads.

The visuals are experimental and textural by combining hand-made textures with digital layering, the design produced a unique CMYK colour palette kaleidoscope pattern that can be applied to both print and digital media.

Logo

The horizontal and vertical wordmarks are made from linocut letterforms, and the logomark represents the kaleidoscope shape.

Digital Application

For digital applications, recurring textures were carried into social media posts with dynamic layouts and a unified web banner.

Posters

The three posters each feature a different layout, combining kaleidoscope patterns, the logo, student names, and key event details like the date and location.

Posters

The three posters each feature a different layout, combining kaleidoscope patterns, the logo, student names, and key event details like the date and location.

Motion Graphics

The first motion spins like a kaleidoscope, revealing the VANTA logo. The second shows the three CMYK colours merging into the kaleidoscope graphic, and the last emphasizes dynamism with scattered, layered abstract shapes.

Motion graphics made by Kimia Kordestani

Print Application

A variety of print materials to help people connect with the grad and navigate the grad show space. From business cards and name badges that make networking easy, to name tents for meetings and wayfinding signage that guides visitors. Each print piece cohesively uses the Vanta branding.