ophelia

Ophelia, meaning "to aid," is exactly that, and the packaging system defines it by giving back. A full-circle design that lets customers return unwanted glasses using the same eco-friendly box. Instructions inside guide the process, making sure the glasses reach those in need. Inspired by retro aesthetics, the branding uses vibrant colours and abstract shapes resembling eyes, frames, and focus. Three cohesive package designs resembling three prescription sizes, each with its own pattern.