Arca

This marketing campaign includes a coupon mailer, a magazine ad, three social media posts, and a motion graphic, all promoting sustainability and eco-conscious luxury. Cohesive design elements of blue-toned grunge aesthetics and metallic textures tie materials together. A tactile mailer includes a metallic seal and a seed paper coupon. A minimalist magazine ad shows the jewelry through collage and distressing techniques. Social media posts use abstraction and mystery. A dynamic motion graphic reinforces brand identity with metallic visuals, suspenseful audio, and a call to action.