Project Overview

This marketing campaign for Arca, a jewellery brand, includes a motion graphic, three social media posts, a coupon mailer, and a magazine ad. Cohesive design elements of blue-toned grunge aesthetics and metallic textures tie materials together. A tactile mailer includes a metallic seal and a seed paper coupon. A minimalist magazine ad shows the jewelry through collage and distressing techniques. Social media posts use abstraction and mystery. A dynamic motion graphic reinforces brand identity with metallic visuals, suspenseful audio, and a call to action.